MAM
Space2Grow unveils its vibrant rebranding
Mumbai: Space2Grow (S2G), the visionary social impact consultancy known for its commitment to creating safer, skilled, and empowered communities, proudly unveils its dynamic rebranding. This proud moment not only celebrates S2G’s five years of remarkable contributions to social change but also ushers in a new chapter of innovation, inclusivity, and impactful action. With a rich portfolio of 50-plus cross-sector collaborations and clients spanning diverse sectors, S2G has tirelessly championed the cause of ensuring the safety, skillfulness, and freedom of children and young individuals. Through pioneering digital safety initiatives and inclusive skilling endeavours S2G has positively impacted the lives of over 2,00,000 children and young individuals, equipping them with the awareness and tools needed to navigate the rapidly evolving landscape of the internet securely.
A journey of empathy and impact
Founded on the principles of empathy, strategic thinking, and a genuine desire to effect change, Space2Grow has been at the forefront of addressing critical societal challenges. From advocating for digital safety and fighting against human trafficking to empowering the marginalized through skill development, S2G’s journey is a testament to its unwavering commitment to a safer, more inclusive world.
“In the past five years, our mission has been clear – to bridge the gap between intent and action. Our rebranding is a reflection of our growth, learnings, and the deeper understanding we’ve gained from our work,” shared Space2Grow co-founder and CEO Chitra Iyer.
Adding to this, National Commission for Protection of Child Rights chairperson Priyank Kanoongo said, “Space2Grow have been associated with us since its inception. Their work especially during COVID of supporting and raising funds for children who lost their parents and in creating safety in the cyber space for children and stakeholders is commendable. I congratulate Chitra Iyer and Anuj Singhal for their relaunching of their brand and wish them luck for continued work in making children safe and empowered.”
The essence of the new brand
Embracing a refreshed identity, the rebrand showcases a vibrant colour palette and a redesigned logo that symbolises S2G’s core values. Pink represents the consultancy’s nurturing approach and commitment to women and children, while green symbolizes growth, optimism, and prosperity. The new logo, centred around the idea of safe spaces, encapsulates S2G’s dedication to fostering environments where individuals, particularly children and young adults, can thrive.
“Our rebranding is more than a new look. It’s a reaffirmation of our promise to protect, skill, and empower the young and vulnerable. It’s about being bold, fearless, yet caring and empathetic,” explained Space2Grow co-founder and partner Anuj Singhal.
The path forward
With the rebrand, Space2Grow is set to deepen its impact across its key focus areas. The consultancy remains dedicated to its ‘Concept to Impact’ framework, translating into tangible societal benefits. Over the past five years, our efforts have catalyzed significant changes such as:
1 Digital safety initiatives: Over the past five years, our targeted interventions have significantly heightened protections in digital spaces. Our research shows alarming trends: 40 per cent of children meet strangers online, and 60 per cent of these interactions lead to offline encounters. Through landmark initiatives, such as crafting the Child Safety Policy for India’s largest EdTech and establishing benchmarking standards for child safety compliance, we have impacted over 200,000 stakeholders across platforms, setting a robust precedent for digital safety.
2 Skilling and inclusion efforts: Our innovative skilling models have successfully included marginalised communities, particularly trafficking survivors, into the workforce. These programs have not only provided over 200 survivors with vital life and sector-specific skills but have also prepared them for real-world job opportunities, ensuring their successful reintegration and sustainable independence.
“Partnering with Space2Grow has been a game changer for Vedantu. Their expertise was crucial in areas we were less familiar with, especially in understanding the unique risks associated with children’s online interactions. With their guidance, we’ve implemented comprehensive policies and trained our teams to prioritise child safety above all. Beyond policy, Space2Grow helped us conduct essential research on children’s internet usage, enhancing our understanding and approach. They also played a key role in extending our CSR efforts to reach underprivileged children. Space2Grow didn’t just advise us; they transformed our philosophy to ensure that child protection leads every decision in our platform’s development. They are true partners, not just in a few projects, but in our ongoing mission to make learning safe and accessible” said Vedantu Innovations Ltd (one of the largest Edtech unicorns in India) co-founder Pulkit Jain.
“Our commitment remains steadfast: to create a future where every child and young person is safe, skilled, and free. Fast-paced changes – both in the economy as well as in Technology are only creating more reasons to be vigilant and one step ahead. Our new identity is a bold step towards this vision and commitment , inviting partners, stakeholders, and the community to join us in making this dream a reality,” said Iyer.
Here is a video where Chitra and Anuj discuss the thoughts behind the brand refresh and their future plans.
An invitation to collaborate
Space2Grow extends an invitation to like-minded organisations, investors, and individuals passionate about creating meaningful social change. Whether it’s through partnerships, support, or advocacy, there’s a role for everyone in this journey towards building safer, more inclusive communities.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
