iWorld
DittoTV names Archana Anand as business head
MUMBAI: Zee Entertainment Enterprises Ltd’s (ZEEL) OTT platform DittoTV has appointed Archana Anand as business head.
Anand steps into the shoes of erstwhile head Manoj Padmanabhan, who put in his papers at the company last month.
The appointment comes at a time when the OTT industry is at an influx point with competition from the likes of Netflix, Hotstar, Sony Liv, ErosNow et al hotting up. In such a scenario, Zee is looking to focus on DittoTV with renewed strategy in order to have a substantial global offering in the space.
Anand comes with close to 20 years of experience across domains.
In her previous role as Zee Digital Convergence vice president and head of global business development, Anand had under her gamut responsibilities such as business development, client relationship, product ideation and execution and all of the allied marketing campaigns.
Prior to Zee, Anand was with OnMobile Global as director and head of information and entertainment services.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
