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MPAA & Donuts ink partnership to curb online piracy
MUMBAI: The Motion Picture Association of America (MPAA) and Donuts, the operator of new domain name extensions have inked a partnership help ensure that websites using domains registered with Donuts are not engaged in large-scale piracy.
Under the terms of the agreement, the MPAA will be treated as a “Trusted Notifier” for the purpose of reporting large-scale pirate websites that are registered in a domain extension operated by Donuts. The agreement imposes strict standards for such referrals, including that they be accompanied by clear evidence of pervasive copyright infringement and a representation that the MPAA has first attempted to contact the registrar and hosting provider for resolution.
The agreement specifies that Donuts will work with registrar partners to contact the website operator and seek additional evidence. If Donuts or its registrar partner determines that the website is engaged in illegal activity and thereby violates Donuts’ Acceptable Use and Anti-Abuse Policy, then they, in their discretion, may act within their already established authority to put the infringing domain on hold or suspend it.
Overall, the new program is a voluntary best practice designed to help promote a healthier Internet by mitigating blatantly illegal online activity.
“This is a groundbreaking partnership and one we’re proud to undertake. Donuts, as the operator of .MOVIE, .THEATER, .COMPANY and almost 200 other domain extensions, is committed to a healthy domain name environment and this is another step toward a safe and secure namespace,” said Donuts co-founder and executive vice president Jon Nevett.
“I want to thank Donuts for their leadership. This agreement demonstrates that the tech community and content creators can work together on voluntary initiatives to help ensure vibrant, legal digital marketplaces that benefit all members of the online ecosystem. Filmmakers and distributers are already using the Internet to offer more options than ever before for accessing online legal content, including over 115 such sites in the U.S. alone. But sites engaged in large-scale piracy threaten this continued growth and creativity, as well as the livelihoods of the 1.9 million Americans whose jobs depend on our industry,” said MPAA chairman and CEO Senator Chris Dodd.
“Nobody questions that the Internet has made possible dramatic technology innovations both for legal and illegal purposes. We need responsible parties to take voluntary, cooperative action against illegal activities online. I see programs like Trusted Notifier as an ideal step toward making the Internet safer,” said Farsight Security CEO and longtime member of the Internet and open source technical communities Paul Vixie.
“While this agreement is geared specifically to film and television piracy, it can also be adapted to address other illegal activity online,” Nevett said. “Hopefully, it will become a model for similar agreements that can be reached with operators in the domain name ecosystem and other Internet intermediaries.”
The announcement immediately precedes the first Healthy Domains Initiative summit, an event organized by The Domain Name Association, which will convene domain name industry leaders who are focused on issues such as this, including the safe and healthy evolution of the namespace.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
