Ad Campaigns
ShopClues’ new campaign aims at creating experience of market against mall shopping
NEW DELHI: A quirky brand campaign has been launched by the marketing app ShopClues to break the clutter in the realm of e-commerce with its value-for-money shopping experience.
#MallNahiMarket is a 360-degree media campaign, which reinforces ShopClues’ market positioning as a mass brand. The campaign offers shoppers an experience of an Indian street market with competitive pricing and a wide assortment.
ShopClues’ latest TVC depicts a happy Indian shopper who dances to the tunes of “Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai.” This happy-go-lucky character celebrating bargains at ShopClues represents the company’s shoppers who are bargain-hunters and love a bazaar-like experience.
The communication route is meant to strike a chord with ShopClues’ consumers who rely on pricing across the ShopClues website and mobile app.
The TVC illustrates that the ShopClues’ app is perfectly poised to give customers the most authentic market experience online which reiterates its communication – “Market in your Pocket.”
ShopClues plans to roll out three TVCs for its leading categories namely Fashion, Home & Kitchen, and Electronics. The ad films have been created and conceptualised by Mumbai-based Enormous Brands.
As a part of the promotions, ShopClues is also the co-presenting sponsor for the Asia Cup 2016 and will be running its new brand campaign across all channels to maximise visibility.
Talking about the new brand campaign, ShopClues AVP Marketing Nitin Agarwal said, “Through the new ad campaign, our key endeavour is to reinstate ShopClues’ brand positioning as the ultimate marketplace for the value-conscious shoppers. We want to emphasise on replicating the Bazaar-like familiarity & experience on the online and mobile platforms. On our platform customers can expect the biggest product range & price points that remind them of their favourite markets. This USP of our brand is what we wish to drive home through our latest TVCs.”
Enormous Brands managing partner Ashish Khazanchi added, “While shopping at a mall is a concept from the west, shopping at a market isa more culturally-rooted experience for most Indians. To cut through the clutter of online malls, ShopClues has always drawn a parallel to bazaar experiences that appeal to the masses. #MallNahiMarket aims to meet the consumer expectations and does so in a relatable and colloquial tone and manner.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
