GECs
Around 2000 delegates expected for Kyoorius’s Zee MELT 2016 marketing and advertising meet in August in Delhi
MUMBAI: ZEE MELT 2016 – a festival bringing together advertising, digital, marketing, emerging technologies and the media & PR industry – is to be held in August in Delhi, bringing more than 2000 creative and marketing people to discuss, inspire and learn through sharing and interaction.
The event had been planned earlier for March, but Kyoorius has now announced that it will be held on 26 and 27 August at Hotel Pullman & Novotel in the Aerocity in the capital.
Aerocity is a commercial complex mainly housing hotels near Terminal Three of the Indira Gandhi International Airport.
MELT is conceptualized by Kyoorius in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.
Kyoorius founder and CEO Rajesh Kejriwal said, “We didn’t want to dilute the content that we had planned for our delegates at MELT. We are known for our focus on content and we want to ensure that we deliver on our promise. That is the reason why we rescheduled our event and went back to the speakers for fresh dates. We are now ready to engage and excite and hope to have a brilliant season of sharing and collaboration.”
MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media & PR, marketing and emerging technologies by industry experts, catering to all experience levels.
The content for MELT 2016 is divided across four key pillars – Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars will be driven by content partners and participating brands at MELT 2016.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
