MAM
Havas Media Group awarded the Integrated Media Mandate of MoneyView.in
MUMBAI: Havas Media Group India has been awarded the integrated media mandate of MoneyView.in. The account will be handled from the Havas Media’s Bengaluru office.
Money View is a money management app, trusted by over 3 million users claims the company. With an objective to drive financial fitness for all, Money View claims that it helps users stay within budget by enabling them to track their expenses automatically while categorising their spending pattern, so that users Spend wisely and Save more
MoneyView.in co-founder PuneetAgarwal, “We have a unique product that has already seen tremendous traction in the market. We recently launched our Investment product feature that will take Money View to the next level, where users can Manage, Save and Grow their Money – all from within the App. And with the kind of exponential growth we are aiming at, we wanted to partner with an agency that helps us achieve this vision. Havas Media had a keen understanding of our business and displayed tremendous passion for it. I am sure that it will help craft compelling communication strategies for MoneyView.”
Havas Media Group, India and South Asia CEO Anita Nayyar said, “This win further consolidates our position as the destination agency for the New Age Entrepreneurial clients. We look forward to their explosive growth.”
Havas Media Group-India managing director Mohit Joshi, “This is a brilliant win and further consolidates our position in the Bangalore market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havason the back of an absolutely fantastic 2015!”
Earlier this month, Havas Media had bagged the account for financial services platform for affordable housing Brick Eagle account and the integrated media mandate of Spice Mobiles after a multi-agency pitch. The former is being handled by the group’s Mumbai office, while the latter from its Gurgoan office. In 2015, Havas Media won more than Rs 300 crore of new business.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
