Brands
Male fashion dominates with classic timeless style reveals Beyours
Mumbai: In the ever-evolving world of men’s fashion, Beyours has firmly established its dominance, with its survey revealing strong consumer preferences and sales data. Leading the charge is the classic shirt, a testament to timeless style, capturing an impressive 34 per cent of the brand’s total sales. This staple piece is closely followed by the versatile air hoggers and functional air cargo pants, securing 16 per cent and 10 per cent of sales respectively. These favorites highlight Beyours’ unique ability to blend traditional elegance with modern functionality, resonating with consumers’ tastes and lifestyle needs.
Looking ahead, Beyours is set to introduce an exciting array of upcoming products that promise to redefine men’s fashion standards. Among these are the stain & water repellent hybrid trousers, designed for the modern man who demands both style and durability. Additionally, the easy linen trousers offer a perfect combination of comfort and elegance, ideal for the warmer seasons. In a significant stride towards inclusivity and diversity, Beyours is also proud to announce plans for launching a women’s wear line, aiming to cater to a broader audience and meet the rising demand for high-quality, stylish clothing.
“Beyours has always been at the forefront of men’s fashion, and with our upcoming lineup, we’re excited to continue this tradition while also exploring new territories with our women’s wear collection,” said Beyours founders Ashish and Nilesh. “Our dedication to innovation and quality is unwavering, and we look forward to bringing our customers products that not only meet but exceed their expectations.”
This announcement marks an exciting phase for Beyours as it continues to cement its status as a leader in the fashion industry. Known for its quality, style, and innovative approach to attire, Beyours is poised for continued success, setting the standard for men’s and soon, women’s fashion.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
