iWorld
SAB to extend its wings into digital; to produce an array of shows
MUMBAI: Known to be one of the pillars of Indian media, the Sri Adhikari Brothers (SAB) group founded by Gautam and Markand Adhikari, has plans to enter the digital space with a new initiative. The group will create original comedy content in Hindi catering to the digital masses. The various shows will be launched under Happii-Fi and will roll-out by June.
Through this initiative, the company plans to have strategic tie-ups with various OTT platforms, OEM’s and telecos. “Happii-fi will create comedy content in Hindi for the masses unlike the rest who create content to match with the English elite sensibilities. There are several hundred million online active users who have come up, but there is no platform that completely caters to them. We have already started the productions”, informs Sab Group chief executive officer Manav Dhanda.
As there are different output commitments for various platforms, the group has not decided on the specific number of videos that it intends to produce. The branded content will derive its revenue from the many advertisers on board, although the IP rights will remain with SAB Group.
The platform will only stress on Hindi language and is primarily focused on HSM markets which consume 40 per cent of all online content.
“There are too many platforms which are not required. A person can only hold access to 3 or 4 platforms on a smart-phone. Creating one more would not solve anything. Hence, we decided on producing content which the audience can relate to”, adds Dhanda.
The group has already produced a digital comedy show titled Gharbar which features Shakti Kapoor, Neelu Kohli, Rishab Chadda, Rakesh Shrivastav and Vaishali Thakkar. The show has been conceptualized by Dhanda and is directed by Sagar Bellary of the Bheja fry fame. It depicts a twisted take on the modern Indian family and their adventures when they decide to bring in a bar into their home. The series features Shakti Kapoor as Sharmaji the most seedha (staright forward) man ever.
Promising a very unique doze of humor like never before, the series portrays BAR as a lead protagonist.
Sri Adhikari Brothers Television Network Ltd. (SABTNL) has been producing multi-lingual, multi-genre content and already has an established regional presence in various Indian languages including Marathi, Gujarati, Tamil, Telugu and Kannada amongst others.
The group not only has a fair amount of experience in the production of content, but also in the broadcasting sector by creating a light humour centric television brand, SAB TV. With many firsts in its hat, it will be interesting to see how far this initiative takes the SAB group.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
