MAM
LeEco appoints Divya Dixit as director content marketing for India; will launch VOD platform in FY 2016
MUMBAI: The global internet and technology conglomerate LeEco also called as the Netflix of China for its content eco-system has appointed Divya Dixit as its new director of content marketing for India. Dixit will be based in Mumbai. In her new role, she will look after the global content platform in digital space and will work towards building the brand’s presence stronger in India. Dixit was unavailable for comment.
The company will focus on embedded content for TV and mobile phones and will also launch its own direct content platform in this financial year. For this new platform, the internet and technology organization will acquire content as well as produce substantial hours of original content for its audience.
In January this year, the company had tied-up with Eros Now for video-on-demand (VOD) and YuppTV for TV content streaming. While its partnership with Yupp TV will give its users access to YuppTV’s catalogue of live TV channels, the deal with Eros Now will allow the on-the-go users to watch Bollywood content and regional movies on LeEco phones.
It has now renewed its exclusive partnership with Flipkart for the launch of its next phone in India. An agreement to this effect was signed yesterday by LeEco India COO smart electronic business Atul Jain and Flipkart VP business Anil Goteti.
The international firm headquartered in Beijing has already set up a service office in Delhi while its content division will be based in Mumbai. The company’s technical office is based in Bangalore. All the executives in the top management from India will report to the senior management in Beijing. The company is undergoing restructuring inform sources.
Earlier, the company had launched two smart phones in India, Le 1s and Le Max, which were available exclusively on Flipkart. With a record of bringing path breaking innovations to the country, the LeFans will see entertainment playing a whole new way and can expect a super announcement on 3 May 2016.
LeEco also launched an all-electric concept on 26 April 2016 that aspires to beat Tesla at its own game. It presented its first self-driving automobile, dubbed LeSEE Super EV, at the Beijing Motor Show and described it as a smart connected electric vehicle.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
