Account
Dentsu WebChutney wins TI Cycles’ digital mandate
MUMBAI: Dentsu Aegis Network’s digital arm, Dentsu Webchutney has bagged the digital mandate for TI Cycles following a multi-agency pitch after contending against 8 other agencies . TI Cycles is part of the Chennai-based multi-industry magnate Murugappa Group. As part of the mandate, the agency will handle the accounts for all the TI Cycle brands including BSA, Hercules and Lady Bird.
The mandate consists of ensuring that each brand reached out to its audience, bringing their stories to the world while keeping the products relevant and at the centre of the conversation.
The account will be handled from Dentsu Webchutney’s Bangalore office.
TI Cycles marketing and retail head Rajesh Mani was very enthusiastic about the new partnership, saying, “In this ever changing field of digital marketing, being dynamic and agile are key for our brands to remain top of mind and actively engage with consumers. Dentsu Webchutney have shown with their pitch and track record that they have the thinking and the team to help our brands consolidate their position as industry leaders on the digital front.”
Dentsu Webchutney business development EVP Gaurav Soi adds, “We are honoured that the team at TI Cycles have entrusted us with the digital mandate for their brands. As their partners, we are looking forward to developing work across digital platforms that will assist in consolidating their brands as industry leaders.”
Commenting on the win, Dentsu Webchutney Bangalore VP Gautam Reghunath too adds, “It’s been a great 12 months for us at Dentsu Webchutney Bangalore and we’ve now entered phase two of our Bangalore chapter. We’re a young, energetic agency who consider our power to spot and adapt to changing communication landscapes as our biggest advantage. Having partners who are on the same wavelength is both a pleasure, and a necessity.”
A leader in creating marketing strategies for brands such as Flipkart, Red Bull, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently at the Goafest 2016, the pan-India agency won as many as 13 metals, highlighting its rise in the field of digital innovation and community-building.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
