GECs
Major reshuffle in Colors’ programming; ‘Shakti’ replaces ‘Balika Vadhu’ at 8pm
MUMBAI: One of the longest running shows on Colors – Balika Vadhu has been shifted to a new slot as the channel is keen to bring its upcoming series by Rashmi Sharma Telefilms’Shakti on to the 8pm time band.
Rashmi Sharma Telefilms has another show Sasural Simar Ka at the 7.30 pm time slot.Sasural Simar Ka is also among the top five programmes as per Broadcast Audience Research Council (BARC) data.
Produced by Sphere Origins, Balika Vadhu will be aired at the 6.30 pm time band whereasIshq Ka Rang Safed will be aired at 6 pm. According to sources, Balika Vadhu has failed to generate positive ratings for the channel and hence has been shifted to early prime time.
Balika Vadhu …Lamhe Pyaar Ke took a leap forward on 25 April. Anandi’s last wish gives her daughter, Nandini the wings to achieve her dreams and dictate her own future. Balika Vadhu will narrate a story of love and aspirations as they erase the memories of pain and longing of Nandini’s childhood. As an established doctor, Nandini finds a purpose which helps her to overcome the stigma of her past and chart the way for a journey that promises happiness beyond comprehension.
Rashmi Sharma’s upcoming show Shakti.. Astitava Ke Eshaas Ki, is a tale of two sisters. The daily show will be aired from 30 May from Monday – Friday at 8pm.
