MAM
OPPO F1 Plus, ‘The Selfie Expert’, now in Rose Gold
MUMBAI: OPPO Mobiles, a leading global technology brand, has recently announced a new variant of the company’s successful product OPPO F1 Plus, the ‘Rose Gold’ model. The new model is now available in market.
As an upgraded version of the Selfie Expert, the F1 Plus is taking selfies to a whole new level by sporting a world leading 16MP front camera with F/2.0 aperture and ISOCELL sensor. The F1 Plus 16MP front-facing Hi-Light Camera has been purpose-built for catching clear, vivid photos in any lighting condition. Paired with the new Selfie Panorama feature, Beautify 4.0 and the front-facing Screen Flash, the Hi-Light Camera will allow users to get the perfect shot on the first snap, anywhere and anytime. Rounding out the F1 Plus’s outstanding photography experience is the fast, steady and crystal-clear 13-MP rear shooter.
The 5.5-inch, all-metal unibody 4G device runs amazingly fast with a powerful Octa-core processor, 4GB of RAM and 64GB of ROM (expandable upto 128GB) on the all-new ColorOS 3.0 system. It also comes with a lightning fast, intelligent front facing fingerprint sensor which is able to recognize a fingerprint to unlock the phone in only 0.2 seconds. The F1 Plus comes with OPPO’s patented VOOC Flash Charge, which reaches a 75% charge after just half an hour of flash charging.
The F1 Plus has been well received with great response witnessed in the pre order period and sales kick offs in major cities. Pre-orders were taken across India in the middle of April with lucky draw winners getting OPPO F1 Plus phones signed by Yuvraj Singh, OPPO’s First Sports Ambassador for this cricket season.
In parallel to the success of F1 Plus, OPPO has also been expanding its retail presence across India with store launches in major geographies like Jaipur, Chennai and Maharashtra. The launch of OPPO stores is a part of constant efforts to provide the customers with an interactive and informative buying experience. OPPO is also ranked No. 4 globally in the Top 5 Global Smartphone Brands as per the IDC report.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
