iWorld
nexGTv revamps its mobile app interface
MUMBAI: nexGTv has announced the launch of its redesigned mobile app. The overhaul comprises a complete revamp of the app aesthetics user interface and product design in addition to some exciting new-age features. The move is a part of the platform’s long-term growth strategy that has and is meant to further enhance the digital viewing experience for nexGTv users.
The latest announcement will delight the Indian digital viewership, which will now be privy to nexGTv’s diverse entertainment solutions in a more vibrant, friendly and engaging atmosphere. The bright and eye-catching colour palette has been chosen to associate various categories of its content with its users’ cool, modern and trendy lifestyles, while the interface will now have cards and floating icons to recommend the best content.
So whether it is sampling premium user-generated content from nexGTv SPOTLight with Imtiaz Ali or watching exclusive content such as India’s first mobi-series ‘It’s My City’ starring Priyanka Chopra as herself, nexGTv users will have access to the entire catalogue of nexGTv’s unique contemporary offerings literally at their fingertips. But that is not all! nexGTv has also added a Non-Stop News tab that showcases news bulletins from leading TV news channels on the app, providing users, the fastest way to stay updated with the latest happenings from around the world.
Speaking on the announcement, nexGTv COO Abhesh Verma said, “At nexGTv, we have always sought to enable the most relevant and highly curated end-to-end entertainment solutions for our users, and today’s mobile-first consumer wants nothing but the best, both in terms of services and service fulfilment. Our latest app launch is meant to incorporate engaging, interactive features and intuitive product design that add great convenience and usage flexibility for the end-consumer. As the viewing experience and convenience of usage have emerged today as top priorities for the digital viewer, we are confident that our app revamp will find great reception amongst our existing and prospective users who are sure to take delight in the enhanced features of our mobile app.”
The redesign will facilitate easier navigation through category tabs, search tab and advanced filters, and will clearly indicate free and paid content to the user. nexGTv users have an option to pause the Live TV, see picture in picture, set reminders for their favourite shows and movies, and will have greater control of their viewing experience with features such as playlist management, recommended tab and info tab.
nexGTv will also be enabling several novel features such as Quicky, which will recommend the most tailored entertainment content depending upon the users’ preferences and the time available to them; PIP, which enables watching selected content while browsing/exploring for more content; and Rich Media EPG, which keeps the content display fresh and interesting for user by displaying new thumbnail from within the latest content asset. Moreover, with its revolutionary Save Data feature, the revamped nexGTv app will allow its users to toggle between Performance and Data Saving modes at the touch of a button, thereby enabling them to derive greater value for their money through streamlined data consumption.
With all this and much more, such as access to Live TV scheduling and adaptive streaming, nexGTv is definitely set to be the unmistakable TV button on your mobile. The nexGTv mobile app is available for download on both Android and iOS platforms globally.
iWorld
WhatsApp emerges as key commerce channel in India: Meta report
Whitepaper shows 77 per cent of purchases influenced by social media and shoppers spend 2.5 times more across channels
MUMBAI: If shopping once meant a stroll down the high street, today it begins with a scroll on a smartphone. India’s retail journey is being rewritten in real time, as consumers glide between Instagram Reels, WhatsApp chats and physical stores with barely a pause for thought. A new whitepaper by Meta in collaboration with the Retailers Association of India argues that this shift is not cosmetic but structural, powered by artificial intelligence, short form video, creators and conversational commerce.
The numbers underline the scale of the change.
Social media now influences 77 per cent of retail purchase decisions in India, with Meta’s platforms accounting for 96 per cent of social driven discovery. Discovery itself is increasingly passive and visual rather than deliberate and search led. As much as 97 per cent of consumers watch short form video daily, and 60 per cent of time spent on Facebook and Instagram is devoted to video content.
In other words, the shop window has moved to the feed.
The report highlights the growing dominance of the omnichannel shopper, a consumer who researches and buys fluidly across online and offline environments. More than 50 per cent of retail consumers research products online before purchasing in store. Equally, over 50 per cent browse in store before completing their purchase online.
This blended behaviour is lucrative. Shoppers who buy across channels spend 2.5 times more than single channel shoppers. When customers engage across multiple touchpoints, spending rises by as much as 73 per cent. For retailers, unified commerce is no longer a strategy slide. It is a revenue imperative.
Meta India director of E commerce and retail Meghna Apparao, urged brands to focus on three pillars: Reels and creators for authentic storytelling, omnichannel performance marketing to connect platforms, and WhatsApp as a personalised commerce channel. Hitesh Bhatt of RAI noted that the challenge is no longer adopting digital tools but integrating them to deliver measurable outcomes.
Artificial intelligence sits at the heart of this integration. Indian retailers using Meta’s omnichannel optimisation have recorded more than fourfold improvements in omnichannel return on ad spend. Businesses that integrated in store sales data through Meta’s Conversions API have reported Roas uplift ranging from 2 times to 5 times or more, alongside incremental sales growth of up to 9 times depending on category and market.
Integrated data strategies have also delivered revenue growth of up to 15 per cent, suggesting that when digital signals are tied to offline outcomes, marketing efficiency sharpens considerably.
Retailers are already putting this into practice. Reliance Digital has leaned into a Reels first strategy, working with regional creators to drive engagement and measurable business impact. Croma says Meta’s AI powered tools have enabled it to integrate offline data and activate performance marketing across touchpoints, strengthening both footfall and revenue across online and physical stores.
Trust is increasingly creator led. The report finds that 71 per cent of consumers make a purchase within a couple of days of seeing creator content on Meta’s technologies. Campaigns that leverage reels and creators have delivered 71 per cent higher brand intent lift and 19 per cent lower acquisition costs.
Micro and nano creators, in particular, are accelerating purchase decisions by embedding products into relatable, local narratives. Influence is no longer confined to celebrity endorsements. It is distributed, conversational and continuous.
If Instagram and Facebook drive discovery, WhatsApp is emerging as the conversion engine. According to the report, 72 per cent of product discovery now happens on WhatsApp. Retailers using business messaging and click to WhatsApp campaigns are seeing a 61 per cent average improvement in return on ad spend, a 62 per cent increase in leads and 22 per cent higher order values.
The implication is clear. Commerce is shifting from clicks to conversations. Discovery, purchase and post purchase support increasingly unfold within a single chat thread.
The whitepaper argues that omnichannel maturity will define competitiveness in Indian retail. Consumers no longer toggle between online and offline modes. They operate across both simultaneously, often within the same buying journey.
For brands, the task is no longer about being present on digital platforms. It is about stitching together discovery, data, conversation and store experience into a unified loop that can be measured in footfall, revenue and repeat purchase.
As India’s shoppers continue to scroll before they stroll, the retailers who align AI, creators and messaging into one seamless experience may find that the path to growth is less about adding new channels and more about connecting the ones they already have.
