iWorld
Spuul is now available on Amazon Fire TV and Android TV
MUMBAI: The VOD platform for Indian and regional content Spuul will now be available on Amazon’s Fire TV and Android TV as an application. The app can be downloaded from the Amazon store and Android Play stores. lt will also be available on other devices such as Kindle, Fire Stick and Fire Phone.
“With multiple devices and multiple platforms, it’s getting increasingly difficult for consumers to maintain different accounts on different applications and different devices. The Amazon Fire TV and Android TV apps are a step further in make streaming content a smooth, seamless experience for our viewers. Spuul lets you browse through a variety of movies on your phone, tablet, laptop, e-reader or TV wherever you go”, says Spuul Global CEO Subin Subaiah.
Viewers can link their existing Spuul account with the Amazon Fire TV app and Android TV app whereas new users can sign up on using their existing Facebook account.
While the interface of both the apps looks simplified and user friendly, it has been designed keeping in mind the appearance of channels on a television set top box. To further enhance the experience, the apps are also entirely remote controlled. While Android TV users can log in with either their Facebook or Google accounts, Amazon users are free to use their gaming controllers as remotes for the Fire TV app too.
The apps are designed with built-in features such as regular updates of latest Hindi, Tamil, Punjabi and other Indian regional language titles. Through this app, Spuul’s 12 million (1.2 crore) viewers across India, Pakistan, UK, US, Australia, New Zealand and Middle East will now enjoy fresh Indian content anytime and anywhere.
iWorld
Youtube rolls out major creator and monetisation upgrades
New tools, bigger thumbnails and shopping perks aim to keep the platform ahead in the video race.
MUMBAI: Youtube has just turned up the volume on its creator tools because when the competition is fierce, even the biggest platform knows it needs to hit refresh. Neal Mohan, CEO of Youtube, has announced a wide-ranging set of platform updates designed to boost creator tools, open new monetisation avenues and enhance the overall user experience. The changes span content discovery, advertising solutions, safety features and global partnerships.
Among the most practical improvements, Youtube has increased the maximum thumbnail file size from 2MB to 50MB, allowing creators to upload higher-quality visuals for their videos. The platform has also expanded access to localised thumbnails, enabling creators to tailor video previews for different regions and audiences.
On the monetisation front, Youtube has widened access to its Shopping Affiliate programme, giving more creators the ability to earn through product recommendations. It has also introduced a unified advertiser and creator suite called Youtube Creator Partnerships, aimed at streamlining brand collaborations and campaign execution.
Creative tools are receiving a boost with expanded access to Effect Maker, a web-based platform that allows creators to build interactive effects. The tool now integrates with Veo 3, further advancing content creation capabilities.
Youtube is also investing in social impact with a $20 million global teen wellbeing programme in collaboration with Google.org, focused on supporting youth mental health and digital wellbeing.
For content discovery, the platform has introduced a new grid layout for Shorts in mobile search results, making it easier for users to browse short-form videos. New gifting features such as Gifts and Jewels have been rolled out for vertical live streams in South Korea, opening additional avenues for fan engagement and creator earnings. The company has also added NanoBanana to its Youtube Create app, continuing to expand its suite of mobile content creation tools.
On the safety side, Youtube has expanded likeness detection technology to include government officials, journalists and political candidates, aiming to prevent misuse of identity on the platform.
Finally, Youtube has partnered with FIFA for the FIFA World Cup, signalling a continued push into sports content and global event collaborations.
From bigger thumbnails to smarter shopping tools and safety upgrades, Youtube is clearly playing to stay on top proving that even the biggest video platform knows when it’s time to hit the refresh button.
