Brands
Now pay at Hindustan Petroleum pumps with your Paytm wallet
MUMBAI: Paytm has created further touch points for cashless transactions by associating with Hindustan Petroleum for its strong user base of 120 million. The company has entered into a strategic partnership with Hindustan Petroleum to allow payments through the Paytm wallet at furl stations. The move eliminates the hassles associated with using cash for paying fuel bills and also further cements Paytm’s stronghold in the digital wallets.
On this announcement, Paytm sr. vice president Kiran Vasireddy said, “We are on a mission to make payments extremely simple and we are adding as many use cases as possible for users to transact using Paytm. Our partnership with Hindustan Petroleum is crucial in making these petrol pumps become cashless in the next few years. Payments through wallet will not only enhance convenience to customers but will also bring in more operational efficiencies thereby reducing queues at these pumps.”
Enthused with the association, HPCL North Zone Head – Shri Subodh Batra commented, “We are excited about this partnership with Paytm which brings in technology to make payments digitally possible in HPCL Petrol Pumps. Through this seamless operation of payment mechanism, we can foresee faster fuelling at our filling stations. By embracing this technology driven partnership we are confident that it will create a great value addition for customers across demographic profiles.‘’
Hindustan Petroleum has presence in cities across India with over 13,250 filling stations. Currently transactions take place majorly through cash followed by Credit and Debit cards. Payments through Paytm mobile app have the potential to completely take over the traditional transaction options in the coming year.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
