e-commerce
Culture Machine & Paintcollar launch online Being Indian store
MUMBAI: Culture Machine has extended its brand franchise in association with Paintcollar by launching an online Being Indian storeshop.beingindian.com. Through this strategic partnership, Paintcollar will power the Being Indian store which will feature the brand’s iconic art and designs inspired merchandise so as to further their reach within the BI fan following.
The e-commerce portal will update the portals designs on the online store on a weekly basis with art ranging from t-shirts, mobile covers, laptop skins and prints among others.
Following the massive success of the digital channel and fan demand, the venture also launched exclusive brand merchandise as an extension to create more conversations with the consumer. This extension has received a positive response among the fan base through engagements at various offline events such as Comic Con, The Lost Party and various college festivals across the country.
Culture Machine plans to take this forward through partnerships with popular YouTubers wherein consumers will get access to their merchandise on the Being Indian store online.
Speaking about the launch of the online store, Culture Machine president Siddharth Narula said, “Being Indian is one of the biggest successes in the digital space and has become synonymous with quirky urbane humour and sensibility. Launching an online store is the next logical step in expanding the franchise so we could give fans a more wholesome experience of the Being Indian universe. Through this store, we will be able to engage with fans across the length and breadth of the country with a unique brand experience.”
Launched in 2013, Being Indian has come a long way with fresh, young and bold content that resonates with the unapologetic and funny Indian. The channel currently has over 800,000 subscribers and 128 million views. Being Indian merchandise starts at Rs.399/- and the online store has a 15 percent discount as an introductory offer.
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
