MAM
Indians have a sense of onus on climate change but live in their own reality: Ipsos’ Earth Day survey
Mumbai: Ipsos, one of the world’s leading market research companies, releases a 33-country study as part of Earth Day, looking at how attitudes to climate change are changing. Urban Indians believe govt (75 per cent), businesses (75 per cent), individuals (77 per cent) need to act now to mitigate the risk of climate change, at the same time two in three urban Indians (68 per cent) believe the negative impact of climate change is too far off to worry in the present. Further, 68 per cent urban Indians see no rationale in changing their own behaviour in tackling climate change believing it will make no difference.
Should developed countries be doing more?
Two-thirds across 33 countries and 76 per cent Indians think countries like the US, GB, France, Canada and Germany should pay more to solve climate change. At the same time, France and Canada have seen an increase in people feeling they are being asked to sacrifice too much to fight climate change, with both countries now more likely to say this is the case than not.
Attitudes to climate change and misconceptions
People do want to help in limiting the effects of climate change. In all countries people are more likely to say if everyone made small changes in their everyday lives this could have a big impact, with at least 77 per cent in India endorsing this view. However, they lack the knowledge on how to do this. For instance, 66 per cent urban Indians believe it is the usage of products that deplete the ozone layer as the biggest contributing factor for climate change, while in actual rank the number one cause was industry, electricity and heat production; number was deforestation, agriculture and other land use changes; and number three was air pollution caused by cars, trucks, planes, trains and ships etc. Further, they overestimate the importance of recycling and underestimate the impact of acts like not having a car or going vegan.
Incentives for personal action
Urban Indians say the following would encourage them to take personal actions to fight climate change: Seeing the impact of climate driven weather events in other countries around the world (30 per cent), seeing the impact of climate driven weather events in my country (29 per cent), having easy access to information on the steps which I can take every day (28 per cent) and a financial incentive, or tax cut to allow me to make more environmentally friendly purchases of goods and services (27 per cent).
Summarizing on the findings of the survey, Ipsos India CEO Amit Adarkar said, “On Earth Day, we are aware of the grim realities of climate change and how it is leading to sudden, unforeseen weather conditions and natural calamities in India. We need to build more awareness around the actions actually needed to offset the impact of climate change. Right now the immediate actions needed are not the ones on the radar of citizens. Indians also tend to underestimate the power of personal actions.”
https://resources.ipsos.com/GM-GC-2024-04-22EarthDay_W.html
The “33-country average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. All global numbers cited reflect this 33-country average.
Midnight celebrations have become a beloved tradition across India. Whether it’s a birthday, anniversary, or special milestone, many people now prefer starting the celebration exactly when the clock strikes twelve. At the heart of these midnight surprises is one essential element, a cake. Over the years, Ferns n Petals cakes have become a popular choice for people planning these late-night celebrations, thanks to their variety, presentation, and reliable delivery services.
Known for combining creativity with convenience, Ferns n Petals has built a reputation for offering cakes that suit almost every occasion. From elegant anniversary cakes to fun birthday designs, the brand’s collection has helped make midnight surprises more memorable for people across the country.
A Wide Variety of Cakes for Every Occasion
One of the biggest reasons Ferns n Petals cakes have become a go-to choice for midnight celebrations is the wide selection available. The brand offers everything from classic flavours like chocolate truffle, black forest, and red velvet to more elaborate options such as designer cakes, photo cakes, and fondant creations.
This variety allows customers to pick cakes that match the theme of their celebration. Whether it’s a romantic anniversary surprise or a cheerful birthday gathering, there is usually a cake design that fits perfectly with the occasion. The ability to customise cakes with personal messages or themed decorations adds another layer of excitement for people planning midnight celebrations.
Designer Cakes That Make a Statement
Presentation plays a huge role in celebrations today. Cakes are no longer just desserts; they often become the centrepiece of the event. Ferns n Petals cakes are known for their attention to detail, with designs that range from elegant floral decorations to creative themed cakes inspired by hobbies, professions, or favourite characters.
Many people planning midnight surprises prefer visually appealing cakes because they become the highlight of the celebration photos. With carefully designed cakes that balance flavour and aesthetics, FNP has managed to make its cakes both delicious and visually impressive.
Freshly Prepared and Carefully Delivered
Another reason Ferns n Petals cakes are widely preferred is the emphasis on freshness and quality. Cakes are typically prepared close to the delivery time and packaged securely to ensure they arrive in good condition. Delivering cakes at midnight requires careful planning and logistics, especially in busy cities. Reliable packaging and handling help maintain the cake’s shape, taste, and overall presentation. This attention to detail has helped FNP maintain customer trust when it comes to special occasion deliveries.
Cakes for Every Celebration Style
Not every celebration is the same, and people often look for cakes that match the mood of the event. Some prefer elegant multi-layered cakes for anniversaries, while others choose playful themed cakes for birthdays.
The diverse range of Ferns n Petals cakes allows customers to select cakes based on their preferences, whether they want something simple and classic or bold and creative. Options like photo cakes, heart-shaped cakes, and themed cakes have become particularly popular for midnight surprises because they add a personal touch to the celebration.
Convenient Ordering and Reliable Delivery
Planning a midnight surprise can feel a bit overwhelming, there’s timing, gifts, and everything in between to think about. That’s where Ferns N Petals makes things simple. Ordering cakes online is quick and hassle-free, letting you focus more on the celebration and less on the logistics.
Customers can easily browse a wide selection of cakes, pick their favourite flavours and sizes, and schedule delivery as per their convenience. With options like same day delivery, midnight delivery, and pan India delivery, pulling off a perfectly timed surprise becomes much easier, even if it’s a last-minute plan. For many, it’s this reliability and flexibility that makes every celebration feel smooth, special, and right on time
Creating Memorable Celebration Moments
For many people, the cake cutting moment is the highlight of the celebration. It’s the moment when friends and family gather, wishes are shared, and memories are created. Cakes often become the focal point of photographs and videos that capture these special occasions.
Because of their design, variety, and reliability, Ferns n Petals cakes have become closely associated with these memorable midnight moments. Whether it’s a surprise birthday celebration at home or a romantic anniversary gesture, the cake often plays the most important role in bringing the celebration together.
A Sweet Start to Special Days
Starting a celebration at midnight has become a meaningful tradition for many families and friend groups. It marks the beginning of a special day in a joyful and memorable way. With their wide range of flavours, elegant designs, and dependable delivery services, Ferns n Petals cakes continue to be a popular choice for those planning these moments.
As celebrations evolve and people find new ways to surprise loved ones, cakes will always remain at the centre of these gatherings. For many, choosing the right cake is the first step in creating a memorable midnight surprise, and that’s where FNP’s cakes continue to play a significant role.
