iWorld
Sky Television NZ and Vodafone NZ to merge to offer content
BENGALURU: Sky Network Television of New Zealand and Vodafone New Zealand have agreed to a merger that that will enable offering customers packages of entertainment, broadband and mobile. Sky Network Television NZ has no connection with the European pay-TV company with a similar name. The deal will create a leading integrated player capable of delivering content across all platforms and devices.
“The value of this transaction is bringing together two of New Zealand’s leading brands in their field. Together, we will serve 3.5 million customers. Video over mobile is the fastest growing field of our industry. I believe this combined entity will be in the best position to exploit this opportunity. With Vodafone we will be able to distribute our content to more customers with more devices than ever before,” said Sky CEO John Fellet.
Vodafone NZ CEO Russell Stanners said: “The merger brings together SKY’s leading sports and entertainment content with our extensive mobile and fixed networks, enabling customers to enjoy their favourite shows or follow their team wherever they are.
Subject to regulatory clearance Vodafone will have a 51 percent stake in the combined group through the cash and share deal that has an equivalent enterprise value of NZ$3.44 billion (€2.15 billion). Sky will acquire all of the shares of the mobile phone provider through the issue of new Sky shares and a cash payment of NZ$1.25 billion, which will be funded through new debt, and the rest in new Sky shares.
The new Sky Network Television shares are to be issued at NZ$5.40 which represents a 21 percent premium to the last close of NZ$4.47 and a 27 percent premium to one month value weighted average premium (VWAP) of $4.25 as at June 7, 2016.
Besides being the largest media company in New Zealan, Sky Network Television is the country’s largest subscription television operator with 830,000 subscriptions serving almost half of the country. It has exclusive sports rights including rugby, cricket, netball, the Rio Olympics and the next 2 FIFA world cups. 90 percent of the company’s estimated NZ$929 million revenues for 2016 are likely to come from subscription, with advertising contributing around 8 percent and ‘others’ the rest.
60 percent of Vodafone NZ’s 2016 revenues of NZ$ 1,999 came from the mobile phone segment and it is a market leader with about 2.35 million customers. 40 percent of its 2016 revenue came from the 500,000 fixed line broadband and home phone subscribers. 55 percent of Vodafone NZ’s revenue comes from consumers,36 percent from enterprise and the rest from wholesale.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
