GECs
Star Plus and Gul Khan brings to you Ishqbaaaz on 27 June
MUMBAI: They are rich! They are powerful! They are the most talked about eligible bachelors in the country! They are the Oberoi Brothers, Omkara, Rudra and Shivaay. Three handsome heirs of a colossal business Empire, who have been bred with power, wear taste and attitude with innate flair and walk knowing that they simply own the world.
After years of creating iconic and exceptional stories, STAR Plus is ready to give the audience a larger than life canvas with“Ishqbaaaz” that is a diffusion of vivid emotions like love and hate, revenge and redemption. Produced by Gul Khan under her banner4 Lions Films, the show is slated to go on air from 27th June at 10 pm on STAR Plus.
Set in the backdrop of Mumbai, the Oberois are the modern day equivalent of Indian royalty who reek power and glamour but it is the bond between the current generation Oberoi brothers that is at the heart of the story of “Ishqbaaaz”.
Shivaay Oberoi played by Nakuul Mehta lets his mind rule over his heart. A cut throat businessman for whom business and family lineage means everything, Shivaay strives to be the most powerful man in the world wearing his arrogance and pride on his sleeve. One can come face to face with his humane side only when he is with his siblings.
Omkara Oberoi played by Kunal Jaisingh is an artist in his entirety and equally charismatic as his elder brother. He is caustic and blunt in his approach, a trait most artists possess but at the same time he is chivalrous and compassionate to people around him. His love for his brothers’ remains unconditional despite some difference of opinion he may have with the older one.
Rudra Oberoi played by Leenesh Mattoo is the youngest, most handsome and the ultimate modern day metrosexual male who makes his way to a woman’s heart with his charming looks and his penchant for cooking. Vanity, thy name is Rudra, is a line that is written just for him. His wandering ways at times do land him in trouble but then his brothers always come to his rescue.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
