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Ad Club Bangalore launches Inspiration Room
Mumbai: The Ad Club Bangalore is happy to announce the launch of the Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community in India. This series of thought leadership programs will offer a wide range of formats fostering a dynamic exchange of ideas.
“We are very excited to launch the Inspiration Room series,” said Origami Creative founder and Ad Club Bangalore president Laeeq Ali. “This initiative is conceived to be a series of high-quality masterclasses, talk shows, discussions and workshops, where creative professionals will get to hear from the experts and interact with the best.”
Kicking off with generative AI: A round table discussion
The first program in the Inspiration Room series was a round table discussion focusing on generative AI, a rapidly evolving field with significant implications for the future of advertising and marketing. A panel of industry experts delved into the opportunities and challenges of Gen AI. Members of the panel were Adobe head of sales & channel Ajay Joseph, Talented strategy lead Varun Khiatani and Accenture Song MD Azmina Poddar. The discussion was moderated by Epsilon India VP international marketing and agency practice Ganga Ganapathi.
The event, held in partnership with Adobe, brought together senior leaders from the advertising and marketing community for a thought-provoking discussion in Bangalore. Speakers of the evening who shared their interesting perspectives included technology marketing evangelist and Billaway founder Shridhar Gopalan, partner spread design & innovation Nishad Ramachandran and Manipal Digital Vignesh Kamath.
“The advertising world is going through a rapid change,” said Ali. “We felt that Generative AI would be an apt topic for the fraternity to discuss, especially considering the rise of tools like LLMs and Adobe Firefly. We look forward to bringing more relevant topics like these under the banner of Inspiration Room.”
Praise for the Inspiration Room: Generative AI Event
The Inspiration Room: Generative AI event received positive feedback from industry leaders.
● “The Inspiration Room was not only inspiring but thoroughly insightful. The quality of conversation and maturity around topics like GenAI made me feel extremely bullish on the Indian marketing and advertising fraternity,” said Talented strategy lead Varun Khiatani.
● “The Inspiration Room by Ad Club Bangalore was true to its name. Adobe Firefly demos and use cases presented were amazing. A legally compliant creative accelerator is great to see. I have already referenced discussions from the meeting multiple times the very next day,” said Billaway technology marketing evangelist and founder Shridhar Gopalan.
● “The inspiration room is a lovely initiative by the Ad Club, Bangalore. I really enjoyed the very insightful session organised by Adobe Firefly. I went back richer with some great stories and ideas on Gen AI,” said Accenture Song MD Azmina Poddar.
● “The Inspiration Room event was truly motivating, showcasing the boundless potential of GenAI through work examples, practical tools, and entertainment. My key takeaway? Never start from scratch again!” said Epsilon VP head of international marketing Ganga Ganapathi.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
