MAM
Skyworth launches high technology TV in Tamil Nadu
MUMBAI: Skyworth India Electronics – a wholly owned subsidiary of USD 8.98 billion worth Hong Kong-based company Skyworth, the World’s Largest TV Manufacturer ranking top 5 TV Brand in the world – has unveiled the state-of-art AIR TV – 55G7200 series, the latest in its innovative product line and best in the entertainment merchandise segment for this festival season and more importantly at competitive price of Rs. 169990.
The New Air series, designed by Red dot award winning team with revolutionary Art technology, is 7.9 mm thin and lighter than ever sporting a 55-inch screen, drawing inspiration from the air, which means light, floating, flawless and refreshing. The 4K UHD (Ultra High Definition) feature gives extra resolution of 4K images, adds more detail, more depth and more color resolution to the picture, resulting in images that look incredibly life like & more like looking through a window than watching TV.
The 5 in 1 DIGITAL VIDEO BROADCASTING technology (DVB-C, DVB-T/T2, DVB-S/S2) powered with a PVR recording (Personal Video Recorder) option gives us the choice of recording the broadcasting videos.
DVB is a future technology and a contribution in line with the government’s `Digitizing India’ initiative as it will cater to the expectations of quality conscious customers of India and will be more than the value for money.
On the cutting-edge product of the company, Mr. Jackson Zhang, Managing Director, Skyworth India, said “We have put up an impressive display of our latest 4K UHD AIR TV -55G7200 with latest application, as a testimony of Skyworth’s overwhelming Technology and innovative engineering prowess in the manufacturing and marketing of high-quality entertainment electronics and world class home appliances, efficient in any weather condition, “and added that “such products will have a great success in India, as Indian consumers are highly evolved and appreciative of high technology and quality.”
“In the past 5 years in India Skyworth has established own assembly unit and introduced LCD, LED, DLED, ELED, 3D, Smart TV’s and in the upcoming years Skyworth will introduce 8K, OLED, Smart plus TVs, and home appliance, AC, Washing machine, Refrigerator, which is testimony to Skyworth’s commitment to advanced engineering and quality standards for product innovation, durability and technology relevance. This has enabled Skyworth brand to touch an annual production of 170, 00,000 units across the globe in 2015-16, elevating it to the most enviable position of being5th largest brand in the world.”
With this launch, Skyworth is expecting to bring the cutting-edge product to Indian consumer and with a target of 10% market share in the next 2 years. Subsequent to Hyderabad the product has been launched in Tamil Nadu. Plans are on for phased launches pan-India. Through a strong network of pan-Tamil Nadu, the company has rolled out strategies to promote the smart TV share to 30% from all category sales.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
