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Former PayU exec Saranjeet Singh joins Airtel Payments Bank as digital marketing head
MUMBAI: After his stint at the payment gateway company PayU India that spanned around three years, Saranjeet Singh has joined Airtel Payments Bank starting July 016.
Singh will be responsible for sketching out the business’ digital marketing strategy with key focus on the service’s tentative launch in and around September 2016.
As per industry insiders, he is currently reporting to the COO Shweta Aprameya, who was the founder of YTS Solutions that Airtel had acquired and rechristened as Airtel Money about a year ago. Earlier last month, Airtel’s senior executive Shashi Arora’s movement from its DTH business to Airtel Payments Bank as CEO created quite a buzz in the industry.
With few months left for the its official launch, as well as that of its several competitions , Airtel Payments Bank is seeing major influx of talent from within the market.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
