MAM
Gurpreet Wadhwa is MEC Vietnam’s Head of Digital
MUMBAI : MEC has appointed Gurpreet Wadhwa as the new Head of Digital of their Vietnam office.
In his new role, Gurpreet Wadhwa’s main focus will be leading the digital team in developing the core digital strength of the agency and bring new thinking and capability to the fast growing MEC Vietnam. Gurpreet Wadhwa has more than eight years of experience working on the forefront of digital transformation and this experience makes him the right person to further fuel MEC’s digital expansion in the dynamic Vietnam market.
Gurpreet Wadhwa will be reporting to MEC Vietnam MD Arup Bansal,who commented: “This is an investment into our digital expertise and growing client portfolio. We are committed to add depth to the dynamic digital conversations with a seasoned communication professional like Gurpreet in the lead.”
Speaking on his appointment, Wadhwa said, “I am very excited to join MEC Vietnam, one of the fastest growing agencies in the country. Vietnam as a market is full of opportunities and challenges and I am looking forward to contribute to making MEC Vietnam a stronger partner for its clients.”
Brands
Apple acquires MotionVFX to power up Final Cut Pro tools
Deal brings pro-grade VFX plugins into Apple’s creator suite
CALIFORNIA: Apple has strengthened its push into the creator economy with the acquisition of MotionVFX, a Warsaw-based studio renowned for its high-end plugins and motion graphics for Final Cut Pro.
The move underscores Apple’s ambition to deepen its hold on professional editing workflows and take on rivals such as Adobe by bringing premium visual effects tools in-house. The deal was announced on 16 March 2026.
In a statement, MotionVFX said it was “extremely excited” to join Apple, highlighting a shared focus on quality, simplicity and design. For a company that has spent over 15 years building tools beloved by editors, the pairing feels less like a takeover and more like a creative alignment.
Around 70 employees from MotionVFX will join Apple, bringing with them expertise in plugins that many editors already rely on. These include cinematic colour grading tool mFilmLook, 3D engine mO2, and a template-driven design studio extension.
The acquisition also strengthens Apple’s recently launched Apple Creator Studio subscription, priced at $12.99 per month, which bundles Final Cut Pro, Logic Pro and Pixelmator Pro. By integrating MotionVFX tools, Apple adds serious creative firepower without inflating the price.
For creators, this could mean fewer add-ons and more built-in magic. Advanced tracking, 3D titles and polished transitions may soon feel native rather than optional extras.
There is also growing buzz around the iPad Pro. With MotionVFX in the fold, Apple could finally bring richer animation and motion graphics capabilities to Final Cut Pro on iPad, an area that has long lagged behind its desktop counterpart.
While MotionVFX tools currently support platforms like DaVinci Resolve and Adobe Premiere Pro, industry watchers expect Apple to prioritise its own ecosystem going forward. That could mean exclusive features for Mac and iPad users, and a gradual shift away from competitors.
For now, the MotionVFX marketplace remains active and existing plugins continue to work as usual. Longer-term plans, however, are still under wraps.
Apple’s latest move is not just an acquisition, it is a statement. By owning both the software and the tools that elevate it, the company is building an end-to-end creative playground. For editors, filmmakers and even casual creators, the line between professional and accessible just got a little thinner.
