MAM
Maxus’ ‘Kaleidoscope’ gets the Most Admired Big Data award
MUMBAI: Leading global communications solution agency Maxus has picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built to decipher consumer moods basis trillions of conversations and activity on Twitter and Instagram. The team also recently won an award at the prestigious Asia Marketing Effectiveness for Data and Analytics.
“We’re honored to be recognised for the intelligent data and insights capabilities we deliver. Through the data capabilities we are creating, we help our clients and team iterate fast track information and work in real-time through accurate slicing and dicing of data. Maxus Data and Insights team has been gaining increasing global recognition with a recent metal at AME (Asia Marketing Effectiveness) for Data & Analytics and now for Kaleidoscope… our endeavor to deliver Data that matters. Maxus has been winning consistently in Data & consumer insights space last 5 years. Our focus is to make Data relevant and meaningful to business and support creativity with data,” opined Maxus CSO Priti Murthy.
“We are thrilled to win this award. Our lead into change philosophy helps us to bring out best in class solutions for our clients and Kaleidoscope is a first of its kind tool which helps clients to communicate audiences based on their moods and that too in real time.We are also happy that Kaleidoscope was developed indigenous which proves our ongoing efforts for the last several years to build a cutting edge data and analytics practice for solving their problems and constantly leading them to change,” said Maxus, South Asia MD Kartik Sharma.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
