iWorld
NexGTv ties- up with SAB Group on regional content
MUMBAI: In a major move, nexGTv has announced its partnership with SAB Group. As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Masti, Dabang, Dhamaal, Maiboli and Dillagi for its users across the globe.
Started by brothers Gautam Adhikari and Markand Adhikari in 1985, SAB Group has gone on to establish its brand proposition as a pioneer in the field of Indian Media, pushing through various stages of growth over the last 25 years from a production house to a broadcaster. SAB Group has successfully identified the gap in the regional market and has emerged as a leader in the space by delivering highly relevant localized content.
Speaking on the announcement, nexGTv COO Abhesh Verma said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”
NexGTv’s latest association will no doubt delight the country’s digital viewership, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere. All the channels from SAB Group are a part of the paid category at nexGTv, and can be accessed either through www.nexGTv.com or through the nexGTv mobile app for Android and iOS.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
