MAM
ACI to Fast Track six professionals to Kuala Lumpur
MUMBAI: The Advertising Council of India (ACI) which includes The Indian Society of Advertisers, The Advertising Agencies Association of India, The Indian Broadcasters Foundation, The International Advertising Association and The Advertising Club, will be sponsoring six professionals for a special Fast Track program curated by the Asian Federation of Advertising Associations (AFAA). The program called “Fast Track” will be run in Kuala Lumpur between 20th and 22ndSeptember 2016.
This opportunity is available to young (below 35 years of age) professionals with at least five years work experience in marketing, advertising and media.
Candidates desirous of taking advantage of this industry-oriented initiative need send in their applications with a brief profile of themselves, their valid passport number and a 100 words piece on “How I would improve certain aspects of our industry that I believe need improving” to acifasttrack@gmail.com by 16 August 2016.
Six of them would fly to Malaysia for an all-expenses trip that would otherwise cost around USD 2500.
Speaking on behalf of the ACI AFAA vice chairman Srinivasan K. Swamy said “We see this effort as our way of helping develop talent and ultimately enriching our industry.” He further added, “This is the fourth time the ACI would be undertaking this initiative. The response from the first three initiatives was overwhelming, so we are investing in the future of our industry once again.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
