News Headline
Music genre emerges top gainer in HSM: Chrome week 33
MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).
9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.
With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.
Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.
Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.
The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.
Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.
