MAM
The Delhi Advertising Club Annual Awards – Lots of Gold & Silver
New Delhi: The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.
The award is instituted to acknowledge and reward creative excellence in advertising in all forms of communication.
Started 40 years back with a modest number of 25 people as founders and under the able leadership of Mr. V. K. Chopra the chief patron, DAC has come a fairly long way and has grown leaps and bounds. For the first time in the history of DAC Awards, a special section was created for Made in India agencies along with multi-national agencies. Mr. V. K. Chopra announced that this year saw a record number of entries which was very encouraging, and at the same breath he also announced that DAC wishes to take this award to SAARC countries as well.
The advertising agencies were vying for awards in 48 different categories in Print, Electronic and Social/Digital Media. The evening turned out to be a fantastic event unlike others as the entire work of all the agencies were showcased in the do. It was a buzzing evening with the breeze of healthy competition in the air. The agencies came out in great number to support and cheer their entries. The excitement took over and it and it was shouts and howls all over. They all were cheering for each other. The event witnessed Vermillion Communications walking away with maximum number of awards. Close on their heels was Span communication. Agencies like HS AD, Omni Media, Herald, Crayons, Innocean Worldwide, Span, I Broad 7, Reprise, Interactive, Magnon Eg+ and more witnessed the grand award ceremony at The Ashok Hotel. The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the spectacular win to his entire creative team. The agency won a whooping 22 awards in different categories.
Not only did Vermillion communications win the maximum number of trophies, they also bagged the most coveted award of “The Agency of the Year”.
The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the win to his entire creative team. The agency won a whooping 22 awards in different categories.
With record number of entries in the awards, the overwhelming enthusiasm amongst the participating agencies, the Delhi Advertising Club is sure to Rock for times to come.
About Vermillion Communication
Vermillion is a full-service advt agency. Evolving and growing every day to meet the marketing needs of our clients. Focusing on delivering all of the critical disciplines of marketing, but with a singular focus on measured results achieved through the highest level of customer engagement.
Founder by Mr Deepak Hiremath, who carries a long experience in advertising, Vermillion Creates an ideas that sell. We use multiple media channels to develop and implement comprehensive, fresh marketing and advertising programs. This allows us to bring about better, more meaningful results for our clients. In addition to strategic planning, our core advertising and marketing services include print promotions, brand identity, branding & campaigns, web designing, collaterals, radio, PR, events, SMS promotions and more.
Sell the right idea at the right time through the right medium. We connect our clients with their clients. After all, it’s not just about advertising – it’s about getting customers to do something. Out here, we ensure the client’s brand is taken home, used and bought again. And just as important, that the people who buy the brand tell everyone they know to buy it too. So what better can you ask for than the word of mouth?
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
