MAM
The Social Street beefs up leadership team
MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.
The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”
Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”
Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”
Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).
In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
