MAM
Chance to demonstrate proven global tools in India: Havas’s new digital head Nitin Karkara
MUMBAI: Havas Media Group India has appointed Nitin Karkara as head – Digital, to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients.
Havas Media Group India and south Asia CEO Anita Nayyar said, “Nitin has the rare mix of leading from the front, both from the client and agency side. We’ve had tremendous organic digital expansion. Although, digital cum mobile has been a core part of every new business win, Havas Media today is a firmly established fully integrated media company providing both online and offline solutions. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries.”
Havas Media Group India MD Mohit Joshi added, “Our Digital at the core and Meaningful Connections Planning philosophy has always impressed clients. Nitin will only add more value and strengthen our philosophy by nailing the clients’ challenges in the context of Digital & Mobile Marketing.”
Karkara said, “Havas Media Group is one of the pioneers in bringing their integrated media and creative offerings with specialized proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialized tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.”
Having graduated from University of British Columbia, Canada, Nitin brings to the agency, an experience of 16+ years in business development, brand strategy, product marketing, mobile and e-commerce. Nitin previously was the G.M. and Head of Digital (HHP Division), Cheil Worldwide and prior Digital Marketing Lead – India & South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Microsoft in Wunderman, IBM, ITC Hotels, Manipal Education and Vodafone in OgilvyOne, Fritolays, GSK, Readers Digest and Tetrapak in ISHIR Digital.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
