Ad Campaigns
Cornitos unveils ‘Crispy’ mascot
MUMBAI: Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.
The mascot was conceived and developed by Olstream. It is designed to appeal to the discerning customers who enjoy snacks on-the-go, that are delectable, yet healthy. A fundamental part of the designing process was to create a unique and memorable mascot. The mascot is named Crispy and he elucidates the brand ethos of premium quality and 10 Exotic Flavours.
Greendot Health Foods Limited (Cornitos) director Vikram Aggarwal, said “With the unveiling of our maiden mascot Cornitos unfolds an exciting new chapter in its growth trajectory. The mascot has been designed to strengthen the brand connect and accelerate the company’s growth further. We hope this will help us build recall value in the minds of the masses and will also increase the reach of the brand.”
Moodboard – The Cornitos Mascot launch: It was imperative to establish connect in the minds of the consumers. Crispy, that looks like a nacho crisp pack is designed to look active, healthy and sporty, a friend everyone loves to have.
TVC link: https://drive.google.com/file/d/0B_VS1Vir7CewbFN0cXJQci1vR3c/view
Cornitos, flavored Tortilla Chips is the largest brand in the Nacho Crisps category in India. It is made by the Mexican Lime-Treatment process of making traditional masa using Stone Ground non-GMO Corn. Cornitos is 100% corn snack, Gluten Free, Zero Cholesterol, Zero Trans Fats.
Greendot Health Foods, established in May 2009, is the manufacturer of Cornitos Nachos Crisps. It was the first company to launch Tortilla Crisps in Indian branded snack food category.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
