iWorld
Gema – YouTube conflict resolved
MUMBAI: The long running legal tussle between YouTube and the German IP right body Gema that represents artists and publishers has finally resolved, according to international media.
Since 2009, several affected clips and videos, including those carrying conflicted background music, returned an error message on the video on demand platform, when users tried to access it.
Now that the payments will be made, these videos will be accessible to users although neither side has disclosed the terms.red banners that had prevented thousands of YouTube’s clips from playing in Germany have now been removed as a consequence.
And, as per Google’s Content ID system, clips containing Gema-protected tracks can now have adverts automatically added to them to recompense the songs’ creators.
YouTube’s head of international music partnerships Christophe Muller shared in a blog that it was a win for music artistes around the world, enabling them to reach new and existing fans in Germany… and for YouTube users in Germany, who will no longer see a blocking message on music content.
However, Gema officials remain skeptical on whether YouTube or the person uploading a clip was ultimately responsible for licensing the music it contained but termed the new agreement with the VOD giant as a”milestone”.
Gema chief executive Harald Heker told media that they remained true to their position that authors should also get a fair remuneration in the digital age, despite the resistance that they met.
(source: BBC news)
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
