Brands
Indian consumers can now shop on nike.com
MUMBAI: Nike.com now delivers to India giving consumers complete and immediate access to the best of Nike’s products and services, including the crowd-favorite ‘NIKEiD’ service.
Committed to encouraging athletes to reach their full potential through innovation and a strong community, Nike.com also serves as a link to combine product services to the Nike+ ecosystem. Consumers seeking inspiration can connect to the Nike+ Community through Nike.com as well as through the Nike+ apps such as Nike+ Training Club and the Nike+ Run Club. Consumers may also seamlessly shop on Nike.com for looks they have discovered on the Nike+ apps, and even look out for ‘live’ experiences available through Nike.com.
Previously unavailable to Nike fans in India, NIKEiD will also be available on Nike.com. NIKEiD allows consumers to design and customize their own Nike merchandise for a truly unique and personal product. Consumers can also expect regular updates including expanded color options and added product lines exclusive to Nike.com.
Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
