MAM
Q2-17: UFO Moviez ad revenue up 50 per cent
BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform, UFO Moviez Limited (UFO) reported a 50.4 per cent year-over-year (y-o-y) growth in advertising revenue for the quarter ended 30 September 2016 (Q2-17, current quarter). The company reported advertising revenue of Rs 51.7 crore in Q2-17 as compared to Rs 34.4 crore in the corresponding quarter of the previous year (Q2-16). Average advertisement minutes sold per show per screen increased to 5.15 (Q2-16 – 3.85) minutes during Q2-17.
Theatrical and In-Cinema advertisement (consolidated excluding new businesses) revenues grew by 6.9 per cent y-o-y to Rs 159.6 crore (Q2-16 – Rs 149.3 crore). Consolidated revenues improved by 7.4 per cent y-o-y in Q2-17 to Rs 159.21 crore (Q2-16 – Rs 148.25 crore).
Let us look at the other numbers reported by UFO Moviez
Total Expense in Q2-17 increased 1.8 per cent y-o-y to Rs 125.49 crore from Rs 123.22 crore in Q2-16. Ad revenue share (expense) in Q2-17 increased 25.3 per cent y-o-y to Rs 14.15 crore from Rs 11.29 crore in the corresponding quarter of the previous year. Visual Print sharing expense in Q2-17 increased 2.6 per cent y-o-y to Rs 20.51 crore from Rs 19.99 crore in Q2-16.
The company’s expense towards purchase of digital cinema equipment and lamps in the current quarter declined 33.8 per cent y-o-y to Rs 16.25 crore as compared to Rs 24.55 crore in Q2-16.
EBIDTA in the current quarter declined 20.3 per cent y-o-y to Rs 55.6 crore from Rs 46.3 crore in Q2-16. Profit after tax (PAT) in Q2-17 grew 23.1 per cent y-o-y to Rs 20.3 crore from Rs 16.5 crore in the corresponding year ago quarter.
Company speak
We are pleased to report record quarterly Advertisement revenues of 517 million,” said UFO Moviez joint managing director Kapil Agarwal. “Successful execution of our strategy has resulted in improvement in advertisement inventory utilization to 5.15 minutes per screen per show during the quarter. Theatrical business also performed quiet well on the back of increase in number of movies. The benefits from operating leverage were clearly visible which augmented the overall profitability profile of the Company.”
“Looking ahead, we expect continued momentum in advertisement revenues on the back of a robust film slate,” said UFO Movies founder and managing director Sanjay Gaikwad. “Our focus on expanding and strengthening client relationships in both Enterprise and Government verticals are yielding results. The hyperlocal advertising initiative UFO Framez is also witnessing steady improvement, which we believe is a healthy sign. The outlook looks quiet robust and we are well underway in meeting our 30% full year advertisement growth target.”
Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
(a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
(b) 10,000 lakh = 100 crore = 1 arab = 1 billion.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
