MAM
Havas Worldwide India duo clinches TOI & ECI’s Power of Print Contest 2024
Mumbai: With over 15.8 crore Indians eligible to cast their votes in the ongoing General Elections of the world’s largest democracy, two young creatives of Havas Worldwide India have crafted a groundbreaking campaign, to remind citizens of their democratic rights and responsibilities.
The Power of Print Contest 2024 is run by The Times of India Group in collaboration with the Election Commission of India. Havas Worldwide India’s creative talents, Soham Ghosh, Creative Supervisor (Copy), and Ravinder Kumar, Associate Creative Director, have won the coveted award and will represent the agency at Cannes Lions 2025.
The winning entry, selected from over 560 entries from across the country on the theme ‘I Vote For Sure’, aims to inspire greater voter turnout by highlighting the significance of every individual’s vote.
Unveiled in The Economic Times, Bengaluru edition on April 26, 2024, coinciding with the city’s voting day for the second phase of the 18th Lok Sabha Elections, the winning concept employs a striking visual metaphor. The entire newspaper page has been rendered in purple ink, symbolising the unused electoral ink from the 2019 elections. This innovative approach serves as a hard-hitting reminder of the wasted potential inherent in unmarked fingers and uncast votes. To motivate people from across the country to vote, the campaign will be published in the most important markets of the publication over the next two weeks.
Times of India head of creative strategy, innovation, branded content and trade marketing for BCCL Response Sagnik Ghosh said, “After a tough competition and intense evaluation by the eminent jury, the fifth edition of The Times Power of Print, supported by the Election Commission of India, has its winners. Among the many strong entries, the winning ad stood out for its effective portrayal of the urgency of the issue of low voter turnout and the masterful use of print as a versatile medium, open to innovative possibilities. We hope that this ad is inspiring to the readers and motivates them to exercise their right to vote on D-Day.”
Speaking about the idea, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “At Havas Worldwide India, we truly believe in the power of ideas to drive meaningful change. Soham and Ravinder’s powerful idea exemplifies our commitment to leveraging creativity for social good, empowering citizens to shape the future of our nation.”
Soham Ghosh said, “Our idea stemmed from the low voter count in the last Lok Sabha Elections. The insight was simple yet powerful – if people are not getting their fingers marked with purple ink, then they’re not just wasting the electoral ink, they’re also wasting the power of democracy. So, we suggested printing an entire page of the newspaper using purple ink for people to take notice of the unused electoral ink.”
For Ravinder Kumar, this campaign is much more important than just winning tickets to the Cannes Lions next year. He said, “Going to the Cannes Lions Festival has been a life-long dream but with this newspaper innovation using purple ink, if we can inspire even one person to step out and vote this time, it will be a bigger victory for us.”
MAM
Tata Communications CEO A S Lakshminarayanan retires
Seasoned leader hands over reins after guiding the company through key growth years.
MUMBAI: Tata Communications is turning a new page and this time, the chapter is being written by a fresh voice from the same trusted book. The company has announced the retirement of its managing director and chief executive officer, A S Lakshminarayanan, effective at the close of business on 13 April 2026. Lakshminarayanan’s departure marks the end of a significant chapter in the company’s leadership journey.
The board expressed appreciation for his contributions during his tenure, acknowledging the role he played in shaping the organisation. In January 2026, the board had already appointed Ganesh Lakshminarayanan as managing director and CEO (Designate), ensuring a smooth leadership transition.
Ganesh Lakshminarayanan brings over three decades of experience across domestic and global enterprises. He currently serves as Managing Director and Group Vice President at ServiceNow India, where he has focused on driving enterprise adoption of AI-led digital transformation and strengthening go-to-market capabilities. Prior to this, he led Bharti Airtel’s enterprise business as CEO of Airtel Business and earlier headed its Enterprise division. His career also includes roles as Chief Operating Officer at Capillary Technologies, along with advisory positions at Ernst & Young and Sequoia Capital.
The transition reflects Tata Communications’ focus on continuity while bringing in fresh perspectives to navigate the rapidly evolving digital infrastructure landscape.
In the fast-moving world of global communications, leadership changes are like well-timed signal switches necessary to keep the network strong and the journey smooth. As A S Lakshminarayanan steps down, Ganesh Lakshminarayanan steps up, ready to carry forward the legacy while steering the company into its next phase of growth.
