MAM
Centuary Mattress unveils its #SleepQool TVC
Mumbai: Centuary Mattress, India’s sleep specialist for over three decades and the official sponsors of the Sunrisers Hyderabad, has unveiled its latest TVC campaign, “SleepQool” featuring its star players like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markam, and T Natarajan from the home team. The TV commercial, which will be simultaneously released across social media platforms highlights the qooling and relaxing nature of their Q-Gel range of mattresses that make it an ideal choice for defying the sweltering summers of India.
In this latest advertisement, viewers can witness the captain of Sunrisers Hyderabad, Pat Cummins reclined in a state of bliss and comfort offered by Centuary’s latest offering, Q-Gel mattress. In the next frame, the skipper of the Hyderabad Sunrisers can be seen articulating the city’s most favorite response to all stressful situations – ‘Be Qool Mama’. The hilarious commercial cleverly depicts how Q-Gel mattress can provide restorative sleep essential for excelling in the high-adrenaline atmosphere of the IPL tournament, especially during the scorching summer months.
Crafted with the utmost precision and care, the mattress features a viscose fabric cover with EuroTop Finish, offering a lavish feel and enhanced comfort. The Q-Gel copper crystal memory foam infused with CuSense technology ensures effective heat management for a restful sleep experience. Designed with ergo-soft transition foam and centrik pro responsive cushioning, this mattress provides qool sleep, exceptional body support and airflow regulation.
Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, we have always been steadfast on our mission to constantly raise the bar of excellence and deliver the best-in-class sleep solutions to our customer. As a Hyderabad-based brand, this glorious alliance with our very own Sunrisers was simply waiting to happen. Now, in our capacity as the proud sponsors of Sunrisers Hyderabad, we are absolutely delighted to feature our favourite Orange Army in this latest TVC. This creative collaboration not only celebrates the spirit of cricket but also reiterates our mission to redefine the sleep experience for our esteemed customers.”
As the tournament ensues, Centuary Mattress remains dedicated to extending the ultimate comfort and support to customers across the country. The TVC masterfully reflects the brand’s commitment to promoting an active lifestyle and enhancing the overall well-being of individuals by emphasizing the need for a qooler, calmer and more revitalising sleep. Q-Gel mattress, the latest innovation from the house of Centuary Mattresses, was launched earlier this year to ensure a qool sleeping experience while providing adequate orthopedic relief for your body.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
