iWorld
Tentkotta launches linear OTT channel with Amagi
MUMBAI: Amagi plans to launch south-Indian linear OTT channel Tentkotta to international markets and expand its SVOD offerings by leveraging Amagi’s Cloudport managed services.
The new Tentkotta TV is a subscription-based, ad-supported 24/7 linear OTT channel bringing premier South-Indian language content to a global audience. Amagi led the service provider’s transition to a cloud-based broadcast infrastructure in accordance with Tentkotta’s vision to grow its global audience through high-quality content delivered by an unmatched OTT viewing experience.
“Launching a full-fledged linear OTT channel and expanding our viewer base was a natural progression for us,” said Tentkotta co-founder Varun Kumar. “After evaluating multiple options, we found Amagi Cloudport to be unique in terms of its advanced capabilities, automation, transparency, and control for managing a new channel. Coupled with its 24/7 fully managed service, Cloudport allows us to scale quickly and reliably.”
Amagi Cloudport is a one-stop managed service that is ideal for launching a pure-play OTT platform such as Tentkotta TV. Amagi set up the entire broadcast workflow — from content preparation to HLS stream generation, playlist management and scheduling, graphics insertion, cloud playout, and delivery to Akamai CDN.
“As the world’s first cloud-based managed services platform, Cloudport offers unparalleled simplicity, advanced automation, and built-in transparency for TV networks and content owners. The result has been transforming: TV networks can now run and control their broadcast operations, from any remote location,” said Amagi co-founder K.A Srinivasan.
“Partnering with Tentkotta, we are able to provide their viewers with a world-class content experience that features the highest quality content streamed 24 hours every day.”
Hosted on a secure Amazon AWS cloud infrastructure, the service caters to both OTT and traditional TV platforms, integrating with third-party partners to stitch a seamless workflow that can be managed through a simple Web-based user interface.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
