MAM
Mindshare India emerges as Agency of the Year at FOMA 2024
Mumbai: Mindshare India, a GroupM company, has been awarded Agency of the Year 2024 at FOMA 2024. Mindshare won several metals and titles for campaigns across sectors like FMCG and Infrastructure.
Solidifying its position as a top player in the media landscape, Mindshare India made a clean sweep of 2 Grand Prix, 7 Gold, 6 Silver and 4 Bronze awards across various categories like Campaign of the Year, Best Branded Content, Best Response Campaign, Best Cause Campaign, Best Viral Campaign, Best Use of Audio, Video, Creative Use of Media, Best Use of eSports or Gaming, etc. In addition to this Mindshare India grabbed the Agency of the Year title.
Mindshare South Asia CEO Amin Lakhani said, “We are absolutely thrilled and grateful to be recognized as the Agency of the Year at FOMA 2024. This achievement is even more special as it comes from multiple award-winning campaigns across various categories. It’s a testament to the hard work and dedication of our team, and I’m proud to see them being recognized for their efforts. This is a great moment for us, and we look forward to continuing to deliver innovative solutions and drive good growth for our clients in the future.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
