MAM
Damon Xi new UCWeb India GM
MUMBAI: UCWeb, an Alibaba Mobile Business Group Company, has announced the appointment of Damon Xi as the general manager for UCWeb India. The move will make Damon in charge of the strategic alliance and business development for the company in India.
UC Browser has reached a milestone of 100 million MAUs in India and with a market share of 57% (as per Stat Counter), UC Browser is the largest mobile browser in India.
Alibaba Mobile Business Group general manager of overseas business Kenny Ye said, “Bringing in Damon will enable the team in India to work and keep up with the dynamicity. Damon with his strategic abilities and immense managing associations in the internet industry is the ideal candidate.”
Damon was earlier working for Tencent and has over 12 years of professional experience in internet and telecom industry. He said, “The decision to head UCWeb in India could not come at a better time. The Indian mobile internet landscape is the most exciting place to be at.”
With a strategy of digitising entertainment, UCWeb in India recently collaborated with various entertainment based activities be it movie promotions with “Ae Dil Hai Mushkil”, TV Shows with its partnership with Colors TV shows such as Jhalak Dikhla Ja and Bigg Boss or Book Releases with Chetan Bhagat’s recent bestseller, One Indian Girl.
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
