MAM
Onsitego partners with Pine Labs
Mumbai: Onsitego, a device care company, has announced a strategic partnership with Pine Labs, a leading platform for EMI payments. Under this partnership, the companies aim to provide easy EMI options to consumers while purchasing Onsitego’s extended warranty and damage protection plans for their new devices. Over the past few years there has been significant increase in EMI based purchase. While affordability solutions were always available for devices, there were very few options of clubbing protection plans with devices. The partnership will allow two companies to offer the customers a unique value proposition of getting both their devices and protection plans covered under a single EMI option.
Onsitego chief revenue officer Gaurav Agarwal said, “As payment preferences evolve, we recognize the importance of offering flexible and convenient options for our customers. Our collaboration with Pine Labs will enable us to expand the device protection market and extend the benefit of our hassle-free service to a much wider audience.”
Pine Labs chief growth officer – affordability business Mayur Mulani remarked, “We are delighted to partner Onsitego and help them in their quest to provide worry-free device protection to their customers by integrating easy pay later payment options at the point of sale. Pine Labs’ robust tech stack and an ever-growing network of bank and NBFC partners is tailored to provide seamless instalment payment options for Onsitego’s customers.”
Onsitego and Pine Labs will be working together to expand the reach of this offering across all offline retailers – both modern trade and general trade.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
