Ad Campaigns
Mall wali quality, ShopClues wale prices
MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is pulling out all stops to share the jubilation with its enormous and extremely loyal consumer base across the country.
It has unleashed a gamut of deals and discounts on wired products, lifestyle goods and home and kitchen appliances.
To drive home the point that this sale is like nothing else consumers have seen, ShopClues has rolled out a mnemonic with an outstretched palm. This symbolises the number 5 and also the fact that everything else can wait for a shopper who is busy making the best of the retail extravaganza up for grabs only on ShopClues. It has further launched a quirky and absolutely catchy TVC that encapsulates the same idea.
ShopClues head – marketing Harneet Singh said, “We have really come a long way expanding our reach, consumer engagement and offerings to differentiate ourselves in the e-commerce space. We have worked hard with our seller partners to curate best offers, on popular products. With the TVC, we want to encourage more and more of them to make the best of all these jaw-dropping deals and discounts that we have lined up.”
The TVC, christened ‘Punch paanch ka’, shows different characters from a dad, an office goer and a young mother who are too busy to attend to people around them (their children or bosses) because they are so engrossed in the incredible sale. The absolute oblivion of the shoppers to everything else is explained by the voice-over that says, “Deals and prices itne great, sabko bologe wait.” The great selection of the choicest brands and products that will be available at unbelievable prices is illustrated through the ad taglines such as “Mall wali quality, market wale prices”.
Enormous managing partner Ashish Khazanchi said, “Our effort through this film was not only to promote the deals and discounts available on the website, but also to cue in the fifth anniversary.”
The TVC has been conceptualised by Enormous Brands, the creative partner of ShopClues. The creative team at Enormous comprised Ashish Khazanchi, Shailesh Khandeparkar, Ricardo Vaz, Ambika Singhal, Neha Sukumar, Neha Ghag, and Vighnesh G. Whereas, Ajay Verma, Rohit Kumar, and Bharat Gupta did the Account Management. Also, Poonam Raichura and Madhurima Das were responsible for the planning of ‘Punch Panch Ka’ TVC.
Further to increase the lucrativeness of its deals, the platform has tied up with multiple banking institutions and mobile wallet companies to offer additional discounts to its shoppers. ShopClues is offering 10 per cent instant discount on debit and credit card payments from Kotak Mahindra Bank and Standard Chartered Bank. On the other hand, the platform is also providing up to 100 per cent cashback on mobile wallet payments through its partners MobiKwik, Airtel Payments Bank, and Vodafone mPesa.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
