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Meru assigns digital duties to MindShift Interactive
MUMBAI: MindShift Interactive has won the digital mandate for Meru Cabs following a multi agency pitch.
The mandate for MindShift Interactive is to manage the brand’s social media, influencer relations and media across platforms. MindShift Interactive will work towards reinforcing Meru’s positioning as a pioneer in the industry through building stronger relationships with existing and new consumer sets. Meru’s services will be highlighted through engaging content and campaigns.
Meru Cabs CEO Siddarth Pahwa said, “MindShift Interactive has a team of energetic and creative minds. We are sure the quality of creatives, content and various social media activities carried out by MindShift will add a lot of value to Meru’s social media presence. We look forward for a long and healthy association with MindShift.”
MindShift Interactive CEO Zafar Rais added, “We are happy to deliver services to a leader such as Meru Cabs and be part of the growing radio taxi space. Carpool by Meru, an initiative to reach out to more consumer needs, is how our journey with Meru began and we’re busy creating a shift in the way the brand is looked at.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
