MAM
BNC Motors launches COCO showroom in Pune
Mumbai: BNC Motors, a leading electric two-wheeler manufacturing company, has launched its first COCO (Company Owned, Company Operated) showroom in Pune, Maharashtra. Conveniently located at Primrose Mall, Baner – Mahalunge Road, Baner, Pune, Maharashtra, this showroom will not only cater to potential customers but also serve as the West Zone regional head office.
The grand opening ceremony, held on the 27 of April 2024, was inaugurated by Hari Nair, a Board Member at Musashi Seimitsu Industry Co. Ltd, Japan. Also in attendance were other senior officials from BNC Motors.
Speaking on the occasion, BNC Motors, CEO and co-founder Anirudh Ravi Narayanan expressed, “Pune is one of the great automotive hubs of India and we are very happy to be opening our first dealership in the West Zone here. This is such a vibrant and entrepreneurial city, a city whose spirit very much resonates with us, which is why we decided to open a Regional Sales Office here. The idea behind the COCO showroom is just an extension of this – if we are going to have a regional office we might as well also make it a showroom.”
He continued, “We have had significant dealer interest across Maharashtra, and from this hub, we plan to service all of them.”
Enthusiasts of electric two-wheelers visiting the showroom will be treated to an exclusive showcase of BNC Motors’ premier offerings, featuring the sleek Challenger S110 and S125 e-bikes. In a short time, the Perfetto Scooter, and The Boss NR 150 e-bike will also be featured here. Priced competitively at Rs 1.09L and Rs 1.57L respectively, the Challenger S110 and S125 models are now available at the showroom, with the release of the rest of the products scheduled before June 2024.
In the current calendar year, BNC Motors plans to open additional COCO showrooms / Regional Sales offices in key major regions across India, with Pune being the first. This expansion initiative reflects the company’s unwavering commitment to promoting sustainable mobility solutions nationwide.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
