Mumbai: The India Brand Summit featured a riveting panel discussion on “Building Brands for the Gen Z Mindset – Advertising in the Digital Era,” showcasing insights...
Mumbai: The Advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2024-2025, at...
Mumbai: Unlike starting an entirely new business, when one buys a franchise, it already has a business model and brand image that may be used to...
The gig economy has emerged as a transformative force in India, fundamentally altering the way people work, how businesses operate, and the structure of employment itself....
Mumbai: In 2009, Converse and Comme des Garçons commenced a partnership that brought CDG’s ‘Hearts and Eyes’ logo onto the Chuck Taylor All-Star for the first...