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MUMBAI: Women’s Day is right around the corner and soon we’ll see social media and various other platforms flooded with messages that appreciate womanhood. Brands will...
MUMBAI: Taking a big step towards using return path data (RPD) for TV viewership measurement, BARC India has tied up with Airtel Digital TV, Airtel’s DTH...
MUMBAI: At FICCI Frames 2018, stakeholders once again debated the need to bring over-the-top (OTT) platforms under a regulatory system. In a session on digital revolution,...
MUMBAI: The ongoing FICCI Frames 2018 saw a session titled ‘The Future of TV’ wherein Broadcast Audience Research Council (BARC) CEO Partho Dasgupta laid down numbers...
MUMBAI: The Khelo India programme has been introduced to revive the sports culture in India by Prime Minister Narendra Modi. The structure starts at the grass-roots...
