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‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September...
BENGALURU: ACT continues to lead the wired broadband growth in calendar year 2015 with 1.9 lakh subscribers(or 23.46 percent of the total all India additions since...
MUMBAI: Alpha Club, the recently launched monthly communique by BARC that offers analysis and insights into NCCS A1, A2, and A3 viewership of 6 Mega Cities...
New Delhi, 25 November: Even as 235 entities have signed the grant of permission agreement (GOPA) for setting up community radio stations in the country, the...
