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MUMBAI: Sports is a lucrative genre for broadcasters as advertisers fritter huge sums of money for both on-ground and on-air sponsorships. However, the bang for their...
MUMBAI: The Motion Picture Association of America, Inc. (MPAA) has extended chairman CEO Chris Dodd’s contract to 2018. In a joint statement, MPAA member companies’...
NEW DELHI: A meeting of the Central Board of Film Certification (CBFC) slated to take place in Delhi was postponed because the agenda had not yet...
MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
MUMBAI: Ogilvy & Mather was recognized with top accolades as both O&M North America and the New York office were recognized as the most effective individual...
