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MUMBAI: After IPL6, Pepsi has launched its all new social media campaign ‘Road to champions‘ for cricket fans remembering the defining moments in cricket history. Through...
MUMBAI: For long, there has been a hue and cry about the progress of the Broadcast Audience Research Council (BARC) and the development of an alternative...
MUMBAI: Week 22, TAM ratings. Hindi General Entertainment Channel (GEC) leader Star Plus once again held on to its pole position adding 11 GRPs to increase...
MUMBAI: Creative hotshop Taproot India has tapped into another talent by roping in Sameer Aasht to come in as its head of strategy & business. Aasht...
MUMBAI:India‘s pay TV operators are coming of age. And they are bursting on to the global pay TV scene, if one goes by data released by...
