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MUMBAI: Japanese tyre manufacturer Bridgestone‘s marketing and advertising spend in India will stay flat at Rs 300 million in India. Television will get Rs 125 million...
MUMBAI: Havas has made some changes, shuffling people within its sister outfits. Andrew Benett has been appointed as Havas Worldwide global president and Robert LePlae as...
MUMBAI: Saatchi & Saatchi vice president Jaibeer Ahmad has decided to move on from the agency after a stint of over two years. Ahmad is on...
Grappling with an under-indexed ad market and audience fragmentation due to entry of new players, kids TV broadcasters found hope in cable TV digitisation towards the...
MUMBAI: Hindi general entertainment channel (GEC) genre leader Star Plus got a big lift from its Bollywood awards show it aired on the new year‘s eve,...
