MUMBAI: A 100 per cent allocation of a $1.75 million budget to free-to-air (FTA) results in a campaign viewed by just 33 per cent of the...
After hosting big names in football like Diego Maradona in 2008 and Lionel Messi last year when the star Argentinean footballer toured India for an international...
The Hindi film industry is at an interesting crossroads – one that will define the next phase of growth for the business – both creatively and...
MUMBAI: Software giant Microsoft has announced the launch of a creative storytelling contest -The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries...
MUMBAI: Colors, the Hindi general entertainment channel from the Viacom 18 stable, has emerged as the biggest gainer in the week ended 28 January, as far...